October 6, 2025

“On Change”

Transition may look like many things; it takes many forms. Often the most significant transitions of all, are those we feel before we see. The hunch, the instinct, a deep felt intuition. It’s not a straightforward process. Change is rarely simple or easy. We often wade through the worst of times, to find the very best of times.

The work I do with brands and founders is focused on navigating transition and creating positive and sustainable change.

Part strategist, part advisor, part consultant, part coach; this is where my work intersects. It’s never linear. No brand is the same, no situation the same. Each process design is unique, yet shares a common goal of delivering results with real momentum and longevity.

The experience with my first company, the path that followed, twenty years specialising in brand strategy, a deep passion for supporting leaders, an ardent sense of purpose around transformation, a keen ability to problem solve, and designing change through a creative lens – informs how I work.

Aligning with those who are looking to move forward in a different way, navigating transition with purpose, and creating pathways with integrity and authenticity, is what drives me.

Working with brands and founders to discover their path and create meaningful change is a passion, and always a privilege. I look forward to hearing from you.

G